Be part
of the story

Pitch winning, year-long campaign for all five of BAFTA's internationally recognised awards



The Challenge

BAFTA is seen by the public primarily as an awards ceremony, but this is only a fraction of the work BAFTA does to promote excellence in the moving image.


The Idea

Behind every TV show, film and game is the desire to tell a story. For the 2017 awards campaign we used the ceremony as a gateway to celebrate and encourage the unseen skill, craft and devotion behind the world’s greatest art in motion.

We collaborated with 5 artists to create a collage of all of the disciplines and crafts, highlighting the talent, skill and devotion each employ to create their work of art. A unique visual for each award, which became the hero visual identity for each ceremony. 


The Impact

184% increase in social followers during the first ceremony


Pitch team, Creative, Design

Creative Director Paul Ostryzniuk

David Doran / Iain MacArthurShotopop / Vault49

© Ben Silvertown 2019