BAFTA is seen by the public primarily as an awards ceremony, but this is only a fraction of the work BAFTA does to promote excellence in the moving image.
Behind every TV show, film and game is the desire to tell a story. For the 2017 awards campaign we used the ceremony as a gateway to celebrate and encourage the unseen skill, craft and devotion behind the world’s greatest art in motion.
We collaborated with 5 artists to create a collage of all of the disciplines and crafts, highlighting the talent, skill and devotion each employ to create their work of art. A unique visual for each award, which became the hero visual identity for each ceremony.