Gifgoat.party
Gifgoat
.party
How goats got young people registering to vote in the EU Referendum
Awards & Recognition
Webby Award 2017 Winner / Lovie Award 2016 Social Shortlist / Webby For Good Award / Featured in BBC News / Business insider / The Metro / Medium
The Challenge
With elections to the EU referendum taking place in 2016, it was crucial for young people to have a say in their future, yet many tended to fall at the first hurdle: registering to vote before the deadline.
The Idea
The Idea
Social media has overtaken television as young people's main source of news, but in an online world, what gets attention isn’t always what's most important. We disguised a political message with something more eye-catching: goat gifs. We built a simple sharing mechanic that not only acted as a powerful reminder to register, but encouraged young people to pass it on.
Social media has overtaken television as young people's main source of news, but in an online world, what gets attention isn’t always what's most important. We disguised a political message with something more eye-catching: goat gifs. We built a simple sharing mechanic that not only acted as a powerful reminder to register, but encouraged young people to pass it on.
The Impact
The Impact
With zero media spend:
-68,599 goats were shared
-4.5 million Facebook impressions
-35,959 Directed to register on GOV.UK
-over one third completed the form then & there
Read more in BBC News / Business insider / The Metro / Medium
With zero media spend:
-68,599 goats were shared
-4.5 million Facebook impressions
-35,959 Directed to register on GOV.UK
-over one third completed the form then & there
Read more in BBC News / Business insider / The Metro / Medium
Role
Creative Direction, Social Media, Viral, Hacking
In collaboration with Ryan Sherman & Snehil Bhushan
