NIke: On Air
London talent takes over @NikeLondon in the worlds first
interactive Instagram film
The Idea
We utilized the then-newly introduced carousel swipe function on Instagram as an interactive element to 'rewind' the VHS tape. The first example of how the new feature could be used to create interactive films to engage audiences.
The Impact
"You guys did an amazing job... Everyone is gassed"
Young Ho Choi - Global Digital Brand Director, Nike Sportswear
Role
In collaboration with Haley Ma & Ryan Sherman @ AKQA London
Creative Director, Director & Editor
