We Are Forever
Harnessing the power of social identity theory to transform a package holiday company into a lifestyle brand
Recognition
Featured in Web Design Served / Design 360° Magazine Issue No. 58
The Challenge
In November 2014, Sidney Lim and I (Double Dare) were hired to re-brand a niche holiday operator that targeted young people aged 18–24. The goal was to give Forever Holidays a competitive edge over their rivals.
We distilled their core ethos into three words – 'People, Places, Parties' and co-opted insights from sociology and psychology to engage a notoriously unpredictable audience. As part of a comprehensive re-brand, we developed identity kits and post-produced video to create an immersive online
User Journey
We identified touch points and re-structured the whole digital experience to make it more coherent and visually compelling.
The Impact
“So far we’re up 200% on our business from last year”
— Nathan Reed, CEO Forever Holidays
25,000 Facebook likes within a month of the rebrand
200 unique visitors everyday
Role
In collaboration with Sidney Lim
Creative Direction, UX/UI, Design, Director, Editor, Branding
